Loss Leaders

Every store has them. Items priced at or below cost to attract customers who then buy other items to make up the loss of profit.

I am a grocery store's worst nightmare...

 I live within a 5 minute drive to every grocery store known to man. Alright not EVERY grocery store, but the ones available in Edmonton. I plan the night before which store has the best prices on what we need for the week and I take no prisoners. With the majority of grocery stores being over priced these days, I have no choice but to take advantage of the low prices. Of course there's only so much toilet paper you can buy, but when its almost half price; why not stock up? You never no when the next zombie apocalypse will happen...at least that's what I tell my wife.